Bell Curve of Fitness
The Fit Happens Bell Curve of Exercisers will help determine if you are in our target market.
|People who will never exercise – no matter what – occupy one end of the bell curve. For whatever reason, many of these people would rather die than exercise. Unfortunately for them, they may get their way. We would love to have an opportunity to help these people, but they have to want our help.||People who do exercise, but whose personal habits intimidate or alienate most people, occupy the other end of the bell curve. These are people who drop or slam weights, scream while lifting, leave messy areas or sweaty equipment behind them or are just plain rude. These people are not welcome at our club.|
The middle of the Fit Happens Bell Curve of Exercisers is where the average American resides.
Today, the average American is overweight and they know they need to exercise. And while they wish they were in better shape, most of them have no real desire to look like Arnold did in his prime, either.
Some in this group currently exercises, but they’re not fanatical about it. They’re exercising because they know they should and they know how much better they look and feel when they do exercise. There are also many in this group who have never exercised and want to get started. And some of the people in this group are serious about fitness, but not to the point where they are inconsiderate of others.
Most of these people simply want a comfortable, affordable, and clean place to exercise. They know that the support they get by working out around others benefits them. They know that getting away from the distractions of home adds to their focus and their results. Some of these people want to find a workout partner so that they have an increased commitment to their program and added encouragement.
These people do not want to be around people who intimidate, alienate or disgust them. They don’t want to feel uncomfortable, whether that comes from slamming weights, someone making fun of other people, being expected to wipe someone else’s sweat off the equipment or having to pick up after someone else.
These people just want a place to go where they get the same respect that they give others.
If this describes you, we would love to have you as a member of our club!