Why did we choose the name Blue Moon Fitness?

We considered many names before selecting Blue Moon Fitness.  The challenge was coming up with a name that fit, felt right, and was available to trademark and use as a web address.  Here are a few of the names we considered.

Fit Happens – this is the name many people thought we would use.  Fit Happens was initially used for a radio program that Dr. Pat Friend and Joel Potter hosted.  From there it morphed to become a program within the gym.  It was never intended as a name for the gym.

Black & White Fitness – because we try to make everything as black and white as possible – no grey areas to confuse or debate.  We liked this name but decided against it.

CINAR Fitness – using the acronym for Customer Is Not Always Right.  We didn’t think many people would get it and could be hard to spell.

Bell Curve Fitness – we are trying to serve the average American; people who make up the middle of the bell curve.  Another one that may confuse people and, believe it or not, this name was taken.

Average Joe’s Fitness – this spoke to us trying to serve the average American, but was already taken.  It also sounded a little too masculine and didn’t really deliver the message we were shooting for.

Mom’s Fitness – this spoke to our customer service goal of treating everyone the way we would want our own mother treated, but was already taken.  It also sounded too feminine and wasn’t clear enough in the message.

Non-Athletic Fitness (or Unathletic Fitness) – this was a fun choice that was intended to communicate that we were  a gym for people who wanted to be active but weren’t necessarily athletic. This name didn’t feel right.

New Dawn Fitness – this was inspired because after over 3 decades in the industry we have finally found a way to help those who we’ve always wanted to help.  It was just an idea and didn’t go very far.

Super Hero Fitness – this name was considered because our staff members sometimes have to act like a super hero.  They are mild-mannered Clark Kent types until someone is rude or obnoxious in the gym at which time they don their super hero role and protect the interests of the average member.

Here are a two of my more radical ideas that were considered but quickly abandoned.

Our Better Business Bureau Rating May Suck, But That’s Okay Fitness – this one takes some explaining.  This name was ruled out immediately because it was too long.  I like the name because it tells people up front that we will not cave to customer complaints in exchange for a good Better Business Bureau rating.  We do our best to honor what we tell people we will do when they enrolled and will correct any errors we make as soon as we are aware of the error.  Too often people threaten to file a complaint with the BBB if a business will not make an exception for them.  That isn’t how we operate, it isn’t what we agreed to, it isn’t fair to us and it certainly isn’t fair to other members.  We will bend over backwards for our members, but that is as far as it goes.

Fitness For Fat People – this one probably shocks you.  Too many times people think they need to lose weight before they can join a gym.  Then there are the ignoramuses who actually make fun of people who show up at a gym out of shape.  And while I would never call someone fat, many people will refer to themselves as fat.  The idea behind this name was to tell people who think they are fat that they are welcome.  It would also get under the skin of some of the ignoramuses. But in today’s politically-correct world, where we want to avoid offending anyone, this name would certainly offend someone.  This isn’t the hill to die on, so I abandoned it.

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"We decided to utilize the Bellevue Blue Moon facility after using Planet Fitness' facility for a year. Glad we did. Joe and staff are great people! Not only does one feel better physically when done working out, interactions with Joe and his staff result in smiles on our faces when we leave."
- Willis

"Friendly and helpful staff. Many other "mature" members makes the gym experience less intimidating for me." - Talma

"I have lived in Bellevue all my life and I am so thankful that we have Blue Moon. The staff is fantastic whenever I need help with anything they are right there to help."
- Diana

"Economical. Great staff. Safe environment with a nice selection of equipment. Excellent choice for the novice fit wanabee."
- Sharon

"I have never been in a more positive gym environment."
- Scott

"1. Price is GREAT!!
2. Clean facility
3. Friendly staff and management
4. A great assortment of workout equipment
5. A great location 5. Hours of operation accommodate everyone"
- Fred

"I love the relaxed atmosphere of BMF. Everyone is friendly. And I love the women only area."
- Sandy

"Love Blue Moon Bellevue! Feels like my home away from home. Keep up the superb work!"
- Ann

"Its kind of like Cheers "everyone knows your name"
Staff is very friendly. Trainers are soo encouraging. I work with Erin and she is in tuned to my ability level."
- Linda

"Since I've been coming to Blue Moon I've made progress with my weight loss, fitness level, flexibility and balance. I've proved I can learn new things and improve my overall health. My doctor is pleased with my progress and my knees are improved. Erin would say that its my hard work that's made the difference but I know it takes a positive support team. I have that at Bellevue Blue Moon."
- Linda

"The staff are all amazing! I've been to a lot of gyms and Never seen anything better."
- Johan

"Everything is great, I love the women's only workout room, and the building itself is always clean and well maintained."
- Grace

"Great place to workout for a great price. I especially love the women only area because it's not intimidating."
- Amanda

"Great club! Best one in Omaha! Very friendly staff! Seems like everyone gets along. It's good to see smiling faces!"

- Bill

"Fantastic customer service. I am greeted with enthusiasm and by name every time I go."
- Stephanie

"This is the cleanest, most friendly gym I've been to."
- Becky

"I'm very comfortable in the environment there. It is clean and there are a lot of options of things for me to do. Lots of equipment. Staff is very pleasant."
- Kim

"Omaha Central is very friendly and welcoming as soon as you walk in the door and when you are finished with your workout, whoever is at the front desk will always say something encouraging."
- Brenda

"I can exercise as much as I am comfortable with and don't feel pressure in any way."
- Debra

"Your staff is beautiful and a smiling face to see when I walk in the door. They always engage in conversation ask how my day was and are just down right good people. I work out at the 85th and center street location and I could not ask for. More friendly, delightful staff, they rock all of them!!"
- Brett

"Every time I've gone in, I'm not pressured. I got help when needed & everyone is nice."
- Karen

"Everything is clean. The staff is always friendly. I love the separate Women's Area"
- Dana

"Very friendly with great equipment. No concerns, I enjoy Blue Moon Fitness and have been a long time member, glad to be back"
- Kim

"Nice, clean place. And very affordable"
- Geiver

"I come for the Body Pump class. and think it's the best class I've ever taken. and would recommend it to anyone."
- Linda

"The place is always clean and they know me by name."
- Colleen

"If someone were to ask me for a fitness center, Blue Moon fitness would be at the top of my list."
- Dan

"This is my go to family gym...the instructors are great...classes are always energizing, clean gym...no judgements."
- Tammy

"Best equipment and proper layout of equipment in town."
- Chuck

"I Meet a lot of friends there and it feels like family."
- Amy

"The staff is extremely friendly and always happy to help if I need anything."
- Jennifer

"Blue Moon Fitness has everything I need to workout, the club and the equipment is clean. The staff are professional and friendly."
- Kevin

"Good value, clean location and enough machines for everyone to use what they want."
- Nicole

"It's a great club. Really clean and relaxed there, love the body pump class with Celita, the machines are always well-maintained, the front desk staff is truly nice, and they don't make me feel like I have to look like a super model before they will speak to me (like they do at LA Fitness)."
- Janene

"I enjoy the ladies only room and the TVs on all the machines."
- Nancy

"I love the staff and the group fitness classes!!! Just keep on being awesome."
- Cathy

"I find your gym to be a great place to go and work out from the TV's on the cardio machines, the amount of different kind of weight machines to the great locker rooms. Overall a great place to go for a workout."
- Tim

"I agree with most of your philosophies regarding life in and out of the gym. I also believe that you believe in your approach and are not just saying or marketing what people want to hear."
- Bradley

"I already have recommended Blue Moon to friends. Everything is clean and never has an odor, all the equipment works, the staff is always pleasant and friendly without hovering, none of the patrons get out of hand, the hours are very accommodating, everywhere is well lighted."
- Emily

"As a "transplant" from the Curves Fitness Centers, I have had to learn to use different machines and design my own program. I am adjusting and realize there are staff members ready to help as needed. A major factor at Blue Moon Fitness for me is the area upstairs devoted to women only."
- Gail

"Wonderful atmosphere friendly courteous people great machines available great massage chairs love it."
- Karen

"My wife and I are both glad that we joined Blue Moon Fitness. My wife enjoys the area dedicated to women only. Everyone at the club is friendly and you always feel welcome. Great club and will strongly recommend to others."
- Steve

"Good equipment, comfortable equipment, set out nicely, variety of things to do, and helpful staff when approached with questions."
- Steele

"They honestly have the best staff that I have seen at a gym. So friendly."
- Chelsy

"This is a great place to go to feel welcomed and go at your own pace with your workout! Cost effective and flexible times!!!"
- Jaime

"The staff and members are friendly, the facility always looks clean, and the membership is very affordable."
- Yarita